If you run a business that uses WordPress, then page loading times is something you should be paying careful attention to. Most people online have little patience for slow-loading websites, and they will leave a page before it’s done loading if it loads too slowly. Then there’s the fact that your site’s search engine results ranking is affected by loading speed. Read on to find out how you can boost your WordPress site’s performance and speed and improve its search engine ranking.
The less plugins the better
Try to avoid using too many plugins, the more plugins you install the more work your WordPress website has to do. Look at it this way, as an example, when you go shopping you are more than confortable carrying one shopping bag, but as soon you start to increase the number of bags you need to carry, you will begin to find it becomes more difficult as the weight increases.
Use simple WordPress themes
Themes that have a lot of images and fancy animations are resource-heavy and are slow to load. Go with a simple WordPress theme to minimise loading times. GeneratePress, Neve, Astra and OceanWP are all simple, lightweight themes that are highly customisable.
Choose the right web host
Your web hosting company plays a big part in your site’s loading speed. If you use a shared hosting provider then other customers are using the same resources as you are. That means that if they experience high traffic your site is likely to slow down. If you want a reliable hosting service, try a managed WordPress service.
Optimise your images
Having big large images on your website is simply a no-no. If you can not optimise images before you upload them, use a free online image compression tool or a WordPress plugin such as Imagify or LiteSpeed that can help you with this. Your typical image should not be larger than 50-100k and that is being generous.
Use a cache plugin
WordPress has can be a resource hog if not used correctly, the more plugin you install the more database queries it has to make. When a lot of people load your website at once, the load on the system becomes too great and everyone will experience slow loading times. A cache plugin generates an unchanging image of your page(s), called a cache, the first time it is accessed. It gives this image to later viewers so that is doesn’t have to perform all those database queries and calculations every single time. Recommended easy to use cache plugins include LiteSpeed (if your web host is LiteSpeed powered), WPRocket and WP Fastest Cache.